![]() One particular customer for the data, marketing provider Omnicom Media Group, has been receiving 'all clicks' data feeds with device IDs attached. But it can always be combined with other data from other marketers, other advertisers, who can basically arrive at the real identity." "Maybe it's just a list of hashed user IDs and some URLs. "Maybe the (Jumpshot) data itself is not identifying people," Gunes Acar, a privacy researcher who studies online tracking told PCMag. The T&Cs also allow Jumpshot to retain the data for three years. ![]() The data is being sold by Avast subsidiary Jumpshot and while data is never linked to an individual's name, email or IP address, each user history is assigned to an identifier known as the device ID, which will persist unless the user uninstalls the Avast antivirus product.ĭata is collected on individual clicks and combining this information with other data that a company might hold, such as the data and time of a purchase, could allow a user to be identified.
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